Black Veil Brides are an American rock band based in Hollywood, California. The group formed in 2006 in Cincinnati, Ohio and is currently composed of Andy Biersack (lead vocals), Ashley Purdy (bass, backing vocals), Jake Pitts (lead guitar), Jinxx (rhythm guitar, violin) and Christian "CC" Coma (drums). Black Veil Brides are known for their use of blackmakeup, body paint, tight black studded clothing, and long hair, which were all inspired by Kiss' and Mötley Crüe's stage persona, as well as other 1980s glam metal acts.

Black Veil Brides' lyrics have dealt with topics aimed at people who feel like outcasts in society. Their bass player, Ashley, said this in an interview about the message the band sends to its listeners:

" We carry a message of believing in yourself and letting no one tell you otherwise. We stand up for the underdog and the disenfranchised. Anything strange, odd, or unique… we embrace that. So basically standing up for yourself; have fun and live your life how you choose. You only have one life, make the most of it. "